Bringing the Algo World Home

A redesign that brings the entire third-party algo ecosystem inside Upstox, natively. So the highest-value users stop leaving the app to trade.

Status
In Development

Upstox's highest-value users were leaving the app to trade algos on third-party platforms. This project brings that entire ecosystem inside Upstox, natively, designed for both the power user who wants speed and the newcomer who needs trust. Live client work, still in active development.

Disciplines
Product Design
Interaction Design
Native Integration
0→1 Product
Design Systems

Here's the shape of the work. The screens are behind the lock.

Your best users, on someone else's app

Upstox's highest-value traders were placing algo orders through third-party platforms, taking the moment that matters most outside the app.

Designing for two people at once

A power user who wants speed and control, and a newcomer who needs guardrails and trust, served by a single interface.

Making a foreign WebView feel native

A third-party ecosystem embedded so seamlessly it reads as first-party Upstox, in motion, type and behavior.

Building trust into a high-risk product

Paper Trading and honest backtests, so users can build real conviction before risking real capital.

This is live client work, still in active development. The final screens stay behind the password out of respect for the client. Happy to walk you through the full thing directly.

Request access If you already have the link, it's here